Outline

Thesis: Throughout decades, advertisement has found new ways to appeal to the audience, yet it has been charged with offenses such as being manipulative, materialistic, stereotypical, and much more.

I. “Some critics charge that, at its worst, advertisement is downright untruthful and, at best, it presents only positive information about products.”-Bovee and Arens

1. Cigarettes brands like Camel and Marlboro, or Alcohol brand such as Bacardi Rum or Miller High Life, show strong and happy people, but they do not include the harmful effects it may have on a person.

2. Critics claim that this makes people do irrational things because advertisement appeals to people’s desires, fears, or emotions.

II. Advertisement can make people materialistic because it gives them the sensation that to live a happier life they need more things.

1. Buying the SoloFlex machine will make you buff and strong and the new ’56 dodge will give you “The look of success! The feel of success! The power of success!

2. “Advertisement, they say, encourages people to buy more automobiles, clothing, and more appliances than they need, all with the promise of greater status, greater social acceptance, and greater sex appeal.” –bovee and Arens


III. One of the fifteen basic appeals is the need to escape our tough situations or to escape to adventure as described by Jib Fowles.

1. “RedBull gives you wings,” has been the slogan since RedBull Energy Drink first came out, promising that it will give people wings to get away.

2. It is unimaginable and unrealistic that a person can actually get wings and fly away just by drinking an energy drink.

Things are generally going right here, but there are a few corrections to be made. Make sure your points are devoted not to quoting articles, but rather to analyzing the images in the ads. I'm not saying you shouldn't mention or quote the articles in your essay, but make sure that your main activity is to analyze what you see in the ad (and then relate it to the articles). I want to see more discussion of the ads themselves than what I'm seeing in the outline.

Your third point doesn't seem to match the thesis as well as the other two. Yes, the slogan is unrealistic, but that doesn't make it stereotypical, materialistic, or even manipulative (it's not making people think they will really grow wings). Stick to the accusations you have in your thesis.